Japanese art, reborn

KIMONO,
REIMAGINED.

Vintage kimono that have finished their role, re-tailored one at a time by artisans.

Brand

Giving a kimono that has
finished its role, a new life.

It began with a wish: to build a company where women raising children could put their strength to use. We unpick, wash, cut and sew sleeping kurotomesode kimono — one piece at a time, by the hands of women artisans in Fukushima. No two are ever the same.

Read WATASI STORY

Hands matching a pattern by hand

Craft ── Shirakawa, Fukushima

How one kimono becomes
cloth you can wear.

Sourcing, choosing the pattern, unpicking, washing, cutting, sewing, needle inspection. A local welfare facility unpicks the kimono; a workshop in Shirakawa sews. Avoiding motifs of people and animals, and choosing usable patterns from tonnes of fabric — the most time-consuming step of all.

By artisan handsStitched one at a time
2–4 weeksTime per piece

See our craftsmanship

To the World

Introduced to 150 countries via NHK WORLD.
Covered by media and public institutions since 2015.

NHK / Nikkei / Asahi Shimbun / Kyodo News / JETRO case study / SMRJ / Japan Finance Corporation / Fukushima Venture Award (JBIA Award) / ISETAN (Malaysia & Singapore) / Goshopia (Dubai) / Qatar fashion show

Press & Recognition

Voices

Customer Voices

Lisa wearing her kimono abaya

“I felt beautiful and got so many compliments while wearing my kimono abaya in Saudi Arabia!”

Lisa (Saudi Arabia) — Kimono Abaya

A gifted hijab worn by an intern's wife

“The hijab is wonderful, the fabric is soft, and it looks beautiful when my wife wears it. Thank you.”

From a technical intern — a gift for his wife

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Gift Guide

For Muslim friends and visitors to Japan. How to choose motifs that avoid figurative imagery, and how to give with care.

See the gift guide

For companies & organisations

Commemorative gifts, promotional items, and presents for overseas partners. With figurative motifs removed, these can be given with confidence to Muslim recipients too.

Enquire here

Stockists

HALAL-Ya, Asakusa / JAPANeid, Osaka
Online, our official store ships to more than 50 countries.

See our stockists

Get in touch

Ready to see it for yourself?